Naoto Fukasawa

Naoto Fukasawa
February 28, 2024 aêtava

Naoto Fukasawa

designer based in : TOKYO, JAPAN

the designer BOX

Naoto Fukasawa, a renowned Japanese product designer, is known for his minimalist approach that blends functionality with elegance. Born in Yamanashi Prefecture in 1956, Fukasawa graduated from Tama Art University’s Product Design Department in 1980. After gaining valuable experience at Seiko Epson and IDEO San Francisco, he founded his design studio, NAOTO FUKASAWA DESIGN, in 2003.

Fukasawa’s designs, spanning electronics, furniture, interior spaces, and architecture, are characterized by a quiet yet impactful simplicity. He believes that design should seamlessly integrate into people’s lives, a concept he terms “design dissolving in behavior”. This philosophy is evident in his creations, which often embody archetypal forms and a sense of normality.

Fukasawa is well-recognized for his designs – which imbued with a quiet power that embodies peoples’ hopes and expectations – as well as his design philosophies. Conveying them using such terms as “design dissolving in behavior”, “center of consciousness”, “normality”, “outline” and “archetype”, he continues to put these philosophies into practice in his designs.

quote from naotofukasawa.com
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