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— Improving interiors through the power of good design
overview 
Vitra began in 1950 when founder Willi Fehlbaum discovered a chair by Charles and Ray Eames in a New York window display. Inspired by its innovative design, he embraced the modern design movement, propelling Vitra to global prominence. Since then, Vitra has collaborated with renowned designers to create iconic modern furniture.
While the first generation laid the company’s commercial foundations, and the second added a cultural dimension through the development of the Vitra Campus and the Vitra Design Museum with its collection, the third generation puts the spotlight on sustainable thinking and action.
quote from vitra.com
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October 10, 2020