When you explore the world of Sera Helsinki and decide to bring one of their rugs into your home, you’re not just acquiring a piece of decor; you’re embarking on a heartfelt journey. Each carpet is meticulously handcrafted to order, beginning its creation in the picturesque landscapes of Ethiopia. Your choice sets a wonderful chain of events in motion.

You will receive photos and updates as your rug takes shape, allowing you to witness the dedication and love that goes into every single piece.

Sera Helsinki sources their wool from the pristine highlands of northern Ethiopia, where sheep roam freely in a cool, natural paradise, lovingly tended by skilled shepherds. The threads used in their carpets are lovingly crafted from the fleece of these sheep, and are never chemically dyed. This not only keeps the products natural but also ecologically friendly.

Sheep fleece comes in three different colors: black, white, and brown. The rich tapestry of thread colors you see in their rugs is a result of skillful blending of these natural wool hues. For instance, the serene gray in their rugs is a blend of black and white. These threads retain their natural lanolin, often called wool wax or grease, which acts as a natural dirt repellant.

The thread in our woollen carpets makes them unique. The thread is handmade. It has not been chemically or in any other way dyed, all colours are natural lambswool colours. This makes the thread ecological and nature friendly.

quote from serahelsinki.com

Sera Helsinki’s talented artisans infuse their distinctive touch into every rug. This means that each rug is as unique as a fingerprint. Irregularities in their rugs aren’t seen as defects – they’re celebrated as the hallmark of true handcrafted artistry.